Who We Are
Our company is agile and optimistic about its future; with a relentless commitment to developing, manufacturing and marketing a wide range of unique health and beauty brands and generic prescription medicines.
The needs and healthy lifestyle aspirations of our ever-growing base of patients and customers across the Kingdom of Saudi Arabia and the surrounding region are at the heart of our optimism for the future.
Each one of our products undergoes rigorous testing and trials in order to meet and exceed the strict regulatory benchmarks and quality control systems we live by.
We are a knowledgeable and committed partner to physicians, stakeholders and the entire health community; understanding their needs, developing new and improving existing products and delivering.
By understanding the needs of our customers and aligning our offering with their expectations, we will emerge as the Kingdom of Saudi Arabia’s preferred health and beauty company.
Deliver Health and Well-being.
To develop, manufacture and market successfully a wide range of high quality and affordably priced health and beauty brands and generic prescription medicines across the Kingdom of Saudi Arabia, the MENA region, Europe and Africa and thereby deliver sustainable growth to our shareholders.
To create, manufacture, market and distribute the region's leading derma brand.
To invest in talent development, new technologies and systems, in R&D, commercial excellence, logistics, marketing and BD&L.
To be the preferred business partner of regional and global companies in Saudi Arabia based on the successful in-market performance of our brands, our rigorous corporate governance, our full SFDA-GMP compliance and our commitment to quality.
To be one of the Kingdom’s preferred employers, helping to develop Saudi Arabia’s talents.